Hey,

I’m Domenica Ferreira, a product strategist with 9 years in tech. I’ve worked at places like RD Station, Banco Inter and Sympla, led 60+ strategic diagnostics, and now run high-impact projects as founder of UX Consultoria. I build products from scratch and solve hard product problems: low activation, high churn, weak traction, and gaps between perceived value and delivered experience.

I combine three pillars: applied neuroscience on user behavior, strategic UX, and business-driven product strategy.

What you’ll find here

• Real cases with behind-the-scenes and outcomes, from diagnosis to design
• Actionable ideas on behavior, UX, and product strategy
• Frameworks I use to discover, test, and evolve products
• Reflections on doing product work in real teams, with real constraints
• Thoughts on leadership, behavior, and self-development

My mission is help companies build products that deliver real user value, become market references, and drive sustainable growth. I believe in product work that respects human behavior’s complexity, understands business context, and delivers clearer, smoother, more purposeful experiences.

Let’s connect
If you work in product, UX, growth, tech, or innovation, this space is for you.